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IN THE PRESS: FEBRUARY ROUND-UP

13/02/2017

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From our fourth consecutive Valentine’s Day campaign with Ted Baker to our founders’ thoughts on video marketing strategies, take a look at some of the SMACK stories that have made the press this month.

FASHION + MASH/ The DRUM/ MARCOMM
ICYMI we teamed up with Ted Baker to create an interactive game using Ted’s chattering teeth characters from their ‘Love Bites’ campaign.

Read more on Fashion + Mash
Read more on The Drum
Read more on Marcomm


RETAIL WEEK
Gift Finders are not just for Christmas. With customers spending nearly double their Christmas budget throughout the rest of the year, SMACK co-founder Aalia Walker explains why this tool is key for increasing basket size and simplifying the user journey.
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DIGITAL MARKETING MAGAZINE
Is video part of your marketing strategy in 2017? SMACK co-founder and creative director Lubna Keawpanna tells Digital Marketing Magazine why more video = more sales.
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GORKANA
SMACK co-founder Aalia Walker believes co-creation between PR and digital agencies will inspire better results for clients. “Collaboration, rather than competition, is key.”
Read the article