Gucci’s new ‘Gucci Bloom’ fragrance was chosen as one of the eight initial brands to launch on Facebook’s augmented reality dev studio - Camera Effects. Mediacom commissioned SMACK to create a sumptuous and interactive flower crown - leading the way in functionality and design sophistication. SMACK delivered a hyper-real designed filter inspired by their TVC, using a combination of a 3D modelled crown and animated stop motion frame. The Camera Effects Facebook filter heralds a new democratic era in augmented reality.
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