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11/10/2016  |  BY AALIA WALKER


When shop shelves (virtual and real) are groaning with Christmas ware, advertising efforts multiply and brands tussle harder than any other time of year for the public's attention. Along with gift-wrapping and Christmas themed advertising, the digital advent calendar is earning its place in a growing number of brands' Christmas armoury.

Which marketing team doesn’t want increased engagement, revenues and followers for Christmas?

SMACK's digital advent calendars are proven to have achieved all of this for clients including Interflora, St Tropez and Zizzi. We're taking our last orders for advent calendars. With ten digital calendars under our belt, SMACK have developed but read on to understand why you need one.

Research shows the importance of longer more meaningful engagement with customers, and the more seemingly altruistic the better. A digital advent calendar does just that, providing a daily touch point with customers over the most important buying period.

Our advent calendars last year achieved a collective average bounce rate of just 9%. A bounce rate of under 10% is virtually unheard of, but testament to how engaging they are.

Our clients achieved record brand engagement and data collection, with our most successful delivering 90,000+ hits in 24 days.

Stats like this make the advent calendar a sure fire winner when it comes to proving ROI.

As well as the opportunity to deliver results, engagement and data collection. Advent calendars also provide the perfect opportunity to showcase product.

Add a product behind every door with a little more of the story behind it - then perhaps the chance to win it.

SMACK is an award winning creative and marketing studio. We’ve helped retailers such as Ted Baker, Molton Brown and St Tropez craft campaigns that get people talking, clicking and above all - buying. With ten advent calendars under our belt, we are the Christmas experts.

To find out how we can help your brand this Christmas contact [email protected]


Aalia Walker
[email protected]
Landline 020 7836 4064
Mobile 078177 44084