#SOLEMATES VALENTINES CAMPAIGN
Ted Baker hooked up with SMACK for a third Valentine’s in a row. SMACK created Hook Your SoleMate a tongue-in-cheek psychedelic fishing game where users fish for the ultimate prize of a £1000 shopping spree. We scored over 10k sessions within the first 24 hours of launch. The campaign picked up 3 award nominations and was covered by The Drum, Retail Week and Design Week amongst others.
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