24 PLAYS OF CHRISTMAS - DIGITAL ADVENT CALENDAR
We love creating advent calendars, so we couldn't wait to get our hands on UKTV Play's Christmas countdown. SMACK designed and built the animated '24 Plays of Christmas'.
Behind every animated door is a personalised intro video by comedian Joe Wilkinson, a competition and also a link to that day's Christmas comedy favourite. SMACK also delivered the ad strategy to help reach UKTV Play to a more far-reaching audience.
We reached 1,351,346 people with our campaign, getting almost 100k visits to the advent calendar, and 53k visits. Facebook fans grew by almost 10% during the campaign and over 15k participants opted to receive marketing material from UKTV Play.
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